In this episode of the Branschkoll podcast, Gelato's CEO and founder discusses the new platform Gelato Connect. Initially, you'll gain insight into why Henrik sees greater growth opportunities in graphic production now more than ever before. In the second part, he talks about Gelato Connect – the new workflow, logistics and procurement platform – that Gelato released earlier this week. Gelato Connect opens up the Gelato software to all companies in the printing industry – whether they are production partners with Gelato or not. ** Time Stamps1:47 Gelato today, and how the creator economy exploded and that the digital print industry stands before a significant growth opportunity 3:55 Machine vendors capability of innovation and how a Landa machine saved last Christmas. 7:30 Why capital is flocking to the digital print industry 10:26 Demand generation for print has changed 14:20 It change the way we look at competition – it's not printer against printer 18:40 The new workflow platform Gelato Connect background 23:05 Gelato Connect modules 28:12 The flywheel effect 31:00 The Workflow module 35:10 The McKinsey survey and how your bottom line can improve 3-7 percentage points 38:00 Understand your core competence – you can not be the expert on everything 44:30 Gelato at Drupa