Jonas Rinde delves into designing tech that doesn’t feel technical, the challenge of product-market fit, and his relationship with risk and adventure. Highlights include: How do you mitigate the risks of growing a startup? What can go wrong when you build a prototype too fast? How do you know what to pay attention to? Why do you want to make the technology disappear? Who gets to decide what makes it onto the product roadmap? ====== Who is Jonas Rinde? Jonas is the Co-Founder and CEO of Nomono, the Norwegian company working to simplify the recording and management of immersive broadcast-quality field audio, so that podcasters and journalists can focus on the stories being told.  Before Nomono, Jonas was the COO and then CEO of Huddly, the Norwegian technology company that creates AI-infused smart meeting room cameras. In 2007 Jonas’ went to work for TANDBERG, the Norwegian telecommunications provider, as their Director of R&D. During his time there, the business was acquired by Cisco for $3.3B and Jonas became a Director of Engineering at Cisco and a Board Member of Cisco Systems Norway. Wanting to scratch an entrepreneurial itch, Jonas left Cisco in 2014 to become the Co-Founder and CEO of Electric White. The business was acquired by Acano, which was in turn sold to Cisco for $700m in 2016. ====== Find Jonas here: LinkedIn: https://www.linkedin.com/in/jonasrinde/Twitter: https://twitter.com/JonasRindeWebsite: https://nomono.co/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/