Andy Budd speaks frankly about designers’ limiting beliefs, the siren song of perfection, and how to start playing business better. Highlights include: How does one wrangle sharks at the Great Barrier Reef? What is the best way to ensure design is valued? How many designers does it take to screw in a lightbulb? Why should designers start playing poker and stop playing chess? What is the most limiting belief that design leaders have? ====== Who is Andy Budd? Andy is an independent executive product & design leadership coach and a venture partner at Seedcamp, Europe’s most successful seed fund, investing in over 450 companies who have gone on to raise over $7 Billion.  Before joining Seedcamp, Andy was the founder, managing director and then CEO of Clearleft, arguably the United Kingdom’s first User Experience consultancy.   During his 17 years there, Andy relentlessly promoted the value of design and founded two product businesses - FontDeck and Silverback. The latter a popular usability testing app for Mac. In 2008, in the midst of the GFC, Andy founded UX London, Britain’s first major user experience conference. It would become the longest running UX conference in all of Europe, and it was an event that he lovingly curated until 2021. Andy is also the founder and curator of dConstruct, which was the first digital design conference in the UK and Leading Design, an annual event and 2,000 strong community that brings together some of the world’s best design leaders. ====== Find Andy here: LinkedIn: https://www.linkedin.com/in/andybudd/Website: https://www.andybudd.com/Twitter: https://twitter.com/andybuddMedium: https://andybudd.medium.com/Instagram: https://www.instagram.com/andybudd/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/