Jon Fukuda illuminates the dark corners of enterprise DesignOps, reinforces the importance of connecting design to value, and shares what’s kept him consulting for nearly 20 years. Highlights include: What is the big lie of enterprises’ adoption of DesignOps? Why has IT largely left Design to implement its own systems? How do you frame the value of DesignOps to your customers? What does it mean to be culturally ready to embrace DesignOps? Are designers being laid off because their orgs. don’t value design? ====== Who is Jon Fukuda? Jon is the Co-Founder and Chief Experience Officer of Limina, a professional design services firm that specialises in design operations and that’s on a mission to unleash human potential at the nexus of information, technology and people. At Limina, Jon focuses on leading the company’s human-centred design practice, including aspects such as design strategy, design systems, and interaction design. Jon’s contributions to advancing the field of design operations led to his recent appointment as the Curator for Rosenfeld Media’s 2022 DesignOps Summit, the premier annual conference for the discipline. Before going full-time with Limina, Jon was the Director of User Experience at AddThis, where he was responsible for the website and product experience of what was one of the world’s most popular social sharing tools.  Jon has also generously shared his insights on platforms provided by organisations like NoVA UX, Rosenfeld Media, Friends of Figma and 24 Minutes of UX.  ====== Find Jon here: LinkedIn: https://www.linkedin.com/in/jonfukuda/Twitter: https://twitter.com/jkoodaWebsite: http://www.limina.co/Podcast: https://limina.co/insights/the-limina-podcast/ The Design-Integration Report (2020) - https://limina.co/the-design-integration-report/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/