Today, our special guest is Nick Fine, PhD, Principal UX Research Consultant and Strategist at Adaptavist. Nick touches on several topics, including dealing with ADHD, why user-centric design has lost its way, and the impact of economic cycles and AI on the industry. Nick also talks about the need for UX researchers to focus on insight rather than ‘depth’, stating that the goal is to “get the gold and get out.” And that’s just the start! Highlights include: 00:00 - Guest introduction 02:31 - Discussion on ADHD and "Chorus of Bastards" 09:15 - Nick's background in hacking and hyperfocus  17:56 - Frustration with the current state of UX 23:50 - Future of UX and AI agents 30:31 - Making yourself indispensable in UX 35:16 - Over-intellectualization of UX research 39:31 - The role of managers and leaders in UX 44:11 - Conclusion and key takeaways Who is Nick Fine, PhD Nick is a user experience researcher and designer with 20 years of experience in digital and over 12 years of experience as a practitioner. He holds a PhD and MSc in Human-Computer Interaction (HCI) and a BSc in Psychology. He successfully defended his PhD thesis in 2009, entitled “Personalizing Interaction Using User Interface Skins,” where he established a novel means for determining personality type from keyboard and mouse usage and discovered relationships between design elements (color, shape, meaning) and personality type.  By combining academic research skills and HCI knowledge with commercial UX experience, Nick has successfully delivered a number of complex and mission-critical projects, including air traffic control, financial systems, and pharmaceutical R&D. He has led UX on projects for a number of brands, including Coca-Cola, SAB Miller, Jaguar Land Rover, Bentley, EY, Novartis, GlaxoSmithKline, BT, Virgin Media, Camelot, and both the Home and Cabinet Office. Find Nick Here: Nick Fine, PhD on LinkedIn Adaptavist Website Proskin.org Website Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram The Show is hosted by Brendan Jarvis, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website