A visionary and growth-focused marketing strategist, I am Tracy A. Wehringer, a leader with a proven track record in spearheading revenue-generating marketing initiatives across global B2B landscapes. My expertise lies in crafting marketing centers of excellence, underpinned by a comprehensive understanding of diverse marketing disciplines and robust business development strategies. With a flair for strong executive leadership, I excel in communication and thrive in environments that demand revenue acceleration and cost containment. My approach is always strategic, data-driven, and customer-centric, ensuring that every marketing effort aligns with the broader business objectives for sustainable growth.My journey is marked by solving complex challenges and turning marketing into a powerhouse for sustainable growth.What I Solve:•Tech Integration Challenges: Navigating the complex maze of integrating technologies like Salesforce, Pardot, and Five9. My approach led to a staggering 79.16% increase in net-new revenue, showcasing my ability to blend technology seamlessly for revenue growth.•Customer Retention Hurdles: Overcoming the prevalent issue of customer churn. I've implemented strategic communication automation in Salesforce, achieving an impressive 93% retention rate, far above industry norms.•Data Utilization and Optimization: Transforming underutilized data into a goldmine. I spearheaded a data enhancement initiative, increasing targeted data accuracy and volume by over 62%, and propelled marketing qualified leads by 67%.•Sales Funnel Inefficiencies: Revamping and streamlining the sales process. My strategies have drastically cut down the sales funnel duration, from an average of 6.3 months to just 1.7 months, optimizing sales efficiency and effectiveness.•ROI and Cost Challenges: Delivering a monumental Marketing Return on Investment (MROI) of 597% and playing a crucial role in a Six Sigma quality team, I’ve driven cost savings exceeding $24 million, showcasing my ability to balance quality and cost efficiency.My Vision:To redefine marketing as a critical revenue driver, not just a cost center. I focus on aligning every marketing initiative with the broader business objectives, ensuring strategic, data-driven, and customer-centric approaches for long-term growth.  https://www.linkedin.com/in/tracyawehringer/ https://moonshot-strategy.com/   Quick recap Summary Marketing Challenges for Solopreneurs and Entrepreneurs Michael and Tracy discussed the challenges of marketing and growth for solopreneurs and new entrepreneurs. Tracy, the founder of Moonshot Strategy, shared her experiences and goals, emphasizing her focus on driving growth and connecting with the right audience. Michael, who initially had an accounting career, expressed regret for not paying more attention to marketing earlier in his life. The conversation was intended to be a casual discussion, with the aim of sharing insights and experiences. Entrepreneurial Marketing and Sales Challenges Tracy and Michael discussed the challenges faced by entrepreneurs in marketing and sales. Tracy shared her approach to helping clients, which includes an advisory session to understand their goals, challenges, and strategies. She also emphasized the importance of understanding the client's vision for the future, their business model, and their relationship with Wall Street. Tracy further explained her process of analyzing the client's data, tech stack, customer definition, and talent mix to provide a comprehensive view of their current situation. Michael acknowledged the importance of Tracy's work and the challenges entrepreneurs face in marketing and sales. Marketing and Sales Alignment for Organizational Growth Tracy and Michael discussed the importance of marketing and sales in organizational growth and success. Tracy emphasized the need for a complete understanding of an organization's current state and future goals, and the importance of aligning marketin