After about 90 podcast episodes published on Breaking Through In Cybersecurity Marketing, we are walking down memory lane with our very first episode ever! Gianna and Maria are joined by self-proclaimed “accidental CMO,” Tyler Shields, Vice President of Product Marketing at Traceable. Tyler shares his three-step approach for building marketing programs at startups, establishing company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company needs a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the marketing models and platforms he’s engaging in.    Key takeaways: 00:40  Bio 02:10  Tyler’s 3 step Approach for startup marketing 06:39  Remote working - communication is key! 09:54  Trust building and authentic leadership  11:06  Establishing company culture remotely 13:43  Accountability and teamwork  15:35  What’s in store for JupiterOne in 2022?! 18:18  Building community - foundation first   22:54  Setting realistic expectations  24:28  Spokespeople and “talking heads” 27:03  Favorite swag and the true Yeti mastermind 31:35  Product-led growth and establishing value 34:10  Social media, podcasting, and modern marketing models 35:41  Platforms - YouTube, Shopify, Slack, and the whole gambit! 39:01  Stay in touch with Tyler   Stay in touch with Tyler on Twitter and LinkedIn Connect with Gianna on LinkedIn  Connect with Maria on LinkedIn  Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website. We are on hiatus after CyberMarketingCon and the holiday season. We will be back with everything fresh in January. Happy holidays everyone!