"Social media in cybersecurity is like walking a tightrope; you're balancing between being serious and injecting just the right amount of light-heartedness to crack a smile. That's how you get people to listen." - Matt Mullan  This week, we're diving deep into the world of social media with none other than Matt Mullan, the Senior Social Media Manager at Illumio, a pioneering zero-trust segmentation company. Matt brings a treasure trove of insights from his journey—from starting in sales to mastering the art of social media in our complicated, technical, and fast-paced industry. Today, he's set to peel back the layers of the unique challenges and opportunities that come with marketing in the cybersecurity industry, drawing contrasts with his diverse experiences in sectors as varied as toy manufacturing and HR/payroll software. Prepare to learn from one of the best in navigating the complex currents of social media in the cybersecurity sector! Highlight Reel: [01:04] - Matt shares his professional background and transition into cybersecurity from sales and social media. [03:56] - Discussing the unique challenges and opportunities in cybersecurity marketing. [04:18] - Insights into engaging cybersecurity communities and leveraging humor in social media strategies. [06:26] - The effectiveness and strategy behind using memes and light-hearted content to drive engagement. [08:11] - The role of influencer marketing in cybersecurity and the potential shift towards micro-influencers. [10:41] - Exploring social media's impact on brand awareness and lead generation within the cybersecurity sector. [12:57] - The importance of diversifying social media strategies and not relying solely on one platform. [17:29] - The concept of 'thought leadership' and its role in successful social media marketing. [20:14] - The future of influencer marketing in cybersecurity and its challenges. Join Us at RSA 2024: Remember to join the Cybersecurity Marketing Society's party at RSA 2024 on May 5th, at Novella San Francisco. Secure your tickets on our website and enjoy the best party for cybersecurity marketers! Be sure also to follow our hosts on LinkedIn: Gianna Whitver Maria Velasquez  Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter. Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. Remember to subscribe for weekly insights and stories from the forefront of cybersecurity marketing. See you in the next episode!