Is breastfeeding supposed to be painful? How can I prevent or recover from cracked and damaged nipples? In this episode, Nicole and Simone talk about the early days of breastfeeding, sore nipples and some simple management strategies. They will also discuss what to do if these strategies aren’t enough. Topics include: Causes of cracked and painful nipples. Some myths about sore nipples. The importance of good positioning and attachment. How to achieve good positioning and attachment. Nipple creams. Signs that attachment is not as good as it could be. Some things that you can try that might help with nipple pain. Getting help. Breastfeeding education classes. Relevant links for this episode: Blog http://blog.breastfeeding.asn.au/2020/12/ouch-what-happens-when-nipples-crack/. Attachment to the breast https://aba.asn.au/attachmentBWABA. Sore and cracked nipples https://aba.asn.au/nipplesBWABA. Nipple infections https://aba.asn.au/nippleinfectionsBWABA. The booklet, Breastfeeding: breast and nipple care is available to purchase https://aba.asn.au/carebookletBWABA. Here are more ways you can get information and support right now: Download our free breastfeeding booklet Breastfeeding Confidence: https://aba.asn.au/BWABApodcast. Download our app 'mum2mum' via the App store or Google Play: https://aba.asn.au/mum2mumBWABA. Join 'Breastfeeding with ABA' Facebook group by clicking here and answering the joining questions: https://aba.asn.au/facebookgroupBWABA. Call our National Breastfeeding Helpline on 1800 686 268, available 24 hours a day, 7 days a week: https://aba.asn.au/breastfeedinghelplineBWABA. Chat with a volunteer via LiveChat on our website: https://aba.asn.au/livechatBWABA. Sign up for an interactive breastfeeding class: https://aba.asn.au/classesBWABA. Get books and resources on general and specialist breastfeeding topics: https://aba.asn.au/shopBWABA. Join ABA as a member to get your free copy of our best-selling book Breastfeeding … naturally + free access to all premium content on the mum2mum app + discounted breastfeeding classes + half-price breast pump hire + unlimited access to ABA events + more!: https://aba.asn.au/membershipBWABA. View the episode transcript: http://blog.breastfeeding.asn.au/season-1-episode-4-transcript/  This episode is proudly brought to you by the Australian Breastfeeding Association (ABA). Podcast presented by Nicole Bridges and Simone Casey. Special thanks in this pod episode to Jamie Errico. Produced by Belinda Chambers, Sky Mykyta. Production lead Jessica Leonard. Content leads Eleanor Kippen, Myrna Hartley. Show notes Emma Pennell.