When Louis Krubich founded MALKA Media 10 years ago, brands were just being introduced to social strategy and content creation was available at friendly budgets. Louis now recognizes that the industry is saturated, but he knows strategy for everyone from small businesses to large companies.  Recently, he signed Tony Hawk and has worked with celebrities, like Adam Sandler, Mike Tyson, and Lizzo, and large brands such as Amazon and Showtime. Louis says livestreaming keeps going up in terms of his business. He discusses strategy differences between the platforms, including YouTube and TikTok. He also talks about content distribution, microinfluencers, getting brand sponsorships, using newsletters, and how to get started as a smaller organization.   Learn more about MALKA at malkamedia.com and follow Louis Krubich on Instagram at @louiskrubich. See omnystudio.com/listener for privacy information.