I recently caught up for coffee with John Collins, also based in Dublin, and the former Director of Content for Intercom and now an independent consultant working in content marketing for businesses around the world. In this conversation we chat about the role of Content Marketing vs Product Marketing and chat about the massive growth of Intercom over the 7 years that John was there. I put John on the spot (you’re welcome John!) and asked him for the 5-key learnings during this period and also the things that they did that led the business to generating over 1/4 million business leads in that time.  Become a Patron of This is HCD / https://www.thisishcd.com/become-a-patron Buy Gerry a Coffee / https://thisishcd.ck.page/products/buy-me-a-coffee Sign up to This is HCD Newsletter / https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd Follow Gerry Scullion on Twitter / https://twitter.com/gerrycircus Follow This is HCD on Twitter / https://twitter.com/thisishcd Follow John Collins on LinkedIn / https://www.linkedin.com/in/johncollinsireland/ Learn more about your ad choices. Visit megaphone.fm/adchoices