Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. If you like what we do at This is HCD and want to help us - there are a few things you can do; Leave a review wherever you like to listen to the podcast it takes a couple of minutes, but it’s one of the most important thing you can do to show support - every little helps.  Become a Patron. You can get an ad-free stream of the podcast for as little as €1.66 per month and you also get a a shout out as thanks - there’s other plans where you can get exclusive items too. All the money goes directly to editing, hosting and maintaining our website which is a repository for human centered design goodness - with over 220 episodes. In this episode I chat with one of the leaders in the Content Design space, Rachel McConnell. We chat about the work that they are doing in Flo Healthcare, and touch of some of the work that they did whilst at Deliveroo. We chat about the learnings at Flo, where the organisation is going through another iteration on how to connect the dots between Product Design, Content Design etc. Rachel now finds herself in such an exciting position as Design Director with Flo, that allows her to apply much of the knowledge within their second book titled ‘Leading Content Design’ published by the wonderful people at A Book Apart.  We chat about the work Rachel is also doing with Lead with Tempo Conference too. Rachel was such a wonderful guest, we had so much fun making this episode - I’m sure you’ll enjoy it too! Become a Patron of This is HCD / https://www.thisishcd.com/become-a-patron Sign up to This is HCD Newsletter / https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd Follow Gerry Scullion on Twitter / https://twitter.com/gerrycircus Follow This is HCD on Twitter / https://twitter.com/thisishcd Lead with Tempo / https://www.leadwithtempo.com/ Rachel on LinkedIn / https://www.linkedin.com/in/rachel-mcconnellme/?originalSubdomain=uk 'Leading Content Design' book / https://abookapart.com/products/leading-content-design 'Why you need a content design team' book / https://www.amazon.co.uk/Why-need-content-team-build/dp/1720128448 Learn more about your ad choices. Visit megaphone.fm/adchoices