In this episode I speak Hinrich von Haaren, Co-Founder of Content Design Academy at Content Design London and now author of Content Transformation - a fantastic book that no doubt will find its way into the hands of the UX and Service Design community over the coming months. It’s an awesome book and read and we chat about this exclusively in this episode. The book sets out to enable a content alpha to occur in businesses, how to go about this, including setting it up and all the way through to measurement. Hinrich is awesome and know you are going to enjoy this podcast - so let’s jump in •Buy the book: https://contentdesign.london/shop/content-transformation-by-hinrich-von-haaren-paperback •https://www.linkedin.com/in/hinrich-von-haaren-05768a15/?originalSubdomain=uk Other useful links Become a Patron of This is HCD / Become a Patron Sign up to This is HCD Newsletter / Stay up to date with This is HCD Learn more with This is HCD / Courses on Service Design, Human Centered Design, UX Design, Research Coaching for Change-Makers / Coaching & Mentoring for Innovators & Change-Makers FREE GUIDE - 7 Days of Awesome Journey Map Tips: FREE 7-DAY GUIDE - Killer Journey Mapping Tips Follow Gerry Scullion on Twitter / gerrycircus Follow This is HCD on Twitter / thisishcd Learn more about your ad choices. Visit megaphone.fm/adchoices