This episode is brought to you by AIME's Board Of Directors Join us for a special AIME Board of Directors spotlight episode of Broker to Broker! Learn the Board of Directors' annual goals and the regional initiatives for the wholesale channel, featuring the Regional Director of Membership, Russell Petty. Learn more about AIME Leadership and the elected Board Of Directors: https://aimegroup.com/about-us/ Russell was elected earlier this year by the broker community to hold a position at AIME as the Regional Director of Membership. In this episode, we cover his goals in his new position, how he intends to unify and empower the broker community with tangible resources, and what he and the rest of the board members expect for the entire wholesale industry for the rest of 2024 and into 2025. Key Points: 0:40 - Intro / Russell's Re-Introduction 3:50 - Finding the Right People + Wholesale Tech Stacks 9:39 - What it Means to be Elected a Community Leader 12:16 - Regional Director of Membership Goals + Overall Board Goals 19:54 - 2024 & Beyond for the Broker Community In his new position, Russell answers the direct questions of many in the broker community, giving them advice on how to grow & scale business, just like he did. Russell breaks it down to the simplest form, and the model he himself works with: "Brokers should be setting goals." states Russell, "Many brokers don't know how to set goals; they say 'Oh, I want to grow.' well, Okay. From what to what? Ask yourself: what do you want to grow to? Now work backwards. Lay out how you're going to get there. And start laying the steps to go through them. A broker recently reached out to me said, 'I want to I want to scale my shop.' I go, 'cool, to what level?' he says 'I want to be. Number one.' I go, 'do you really? Because that's a lot. Do you got your number one? You're going to try and compete and catch up to industry leaders.... what specifically are you going to do?' So, just set your goals. Actually write it down instead of saying, 'I want to grow,' say, 'I want to have X amount of units per month that we close by this date.' That's a lot easier to accomplish now. We all want to grow. I want to get bigger, I want to get scared. But if there's no plan, there's no daily actions. There's nothing being tracked. There's no actual unit of measurement to know if you're hitting metrics. Without a goal, most live the same six months over and over and over and over again... So, have your goals solidified with steps on how to get to them, and if you've worked it all the way backwards, you'll wake up every day working to check off those items."