Joe and his family fled Iran in 1983 and landed at San Francisco Airport with $700 and no idea how to speak english. Flash forward to 2023 and Joe runs a digital marketing company that works with national brands like Plow and Hearth, Harnery & Sons, The Christian Monitor and others, specializing in Google pay per click (PCC) advertising. Listen in to get actionable digital marketing tips as Joe shares how he applied what he's learned in Jujitsu to master the PPC Google game. EPISODE LINKS SalesX https://www.salesx.comTIMESTAMPS [00:00:52] - Learning  Jiu Jitsu from  Gracie [00:04:06] - Absorb, Discard, Add, Uniquely Yours [00:05:49] - Fled Iran with $700, 1983. [00:16:17] - Research, pitch, educate, succeed. [00:20:53] - Cut 40% cost per close lead. [00:25:15] - "Pitch, listen, craft, succeed." [00:25:50] - Intent over technique [00:28:56] - "Desperate for sales, solve a problem." [00:32:18] - Monitoring KPIs [00:36:20] - Google's Paid Search Domination. [00:38:51] - YouTube ecosystem with ads. [00:39:21] - Google's Money-Making Motivation. [00:41:26] - Target high-value search terms. [00:42:31] - Deposit sales, not clicks. [00:43:56] - Avoid the Google Vacuum. [00:47:25] - Attribution: Tenacity Required. [00:48:17] - "Measure profitable actions by DMA." [00:48:50] - Over 200 DMA KPIs Automated. [00:50:55] - "Marketing: Money Machine, Not Guessing" [00:51:31] - Crushing it with Google Ads. [00:53:37] - VC money wasted on expensive leads. [00:54:59] - Data-driven marketing analysis. [00:56:44] - Create custom field in HubSpot. [00:59:19] - High CPC in legal industry. [01:00:34] - Closing the loop: Google Facebook Ads, contribution margin. [01:01:57] - Google's controllable factors identified. [01:11:45] - Maximizing client value through math. [01:12:18] - Cyber War for Leads [01:15:07] - Testing complex campaigns correctly. [01:15:45] - Facebook, Google, Bing Advertising [01:16:23] - Google Ads, Bing Ads, YouTube Videos. [01:16:53] - YouTube drives cheap direct clicks. [01:18:45] - Convey value in first 5 seconds. [01:19:30] - Copywriting, copy editing, testing. [01:20:08] - Metrics to measure copy quality. [01:20:51] - Google provides free AI automation. [01:22:22] - Analyz CONNECT WITH US Claim Your Weekly EDGE Newsletter. It's FREE! Written by Brandon with insights giving you an edge to win. Over 17,200 listeners and counting! -> https://edge.ck.page/bea5b3fda6 EDGE Website -> https://MyEDGEPodcast.com EDGE on YouTube -> https://www.youtube.com/@brandoncwhite OTHER GREAT PODCASTS ON THE THE BEST PODCASTS NETWORK On Business Podcast For business owners looking to increase revenues. https://OnBusinessPodcast.com MARKETING Podcast Marketing science that reveals successful marketing. https://PodcastOnMarketing.com 401k Plans Podcast Set up and run your company's 401k retirement savings plans correctly. https://401kplanspodcast.com Car Accident Lawyer Podcast Best lawyers giving advice. https://caraccidentlawyerpodcast.com Top podcast for entrepreneurs...