Learn how Alexandra got into urban hiking, started a company, wrote two books on urban hiking and some cool things to see on San Francisco's urban trails. ABOUT ALEXANDRA KENIN Alexandra is a Studio Chief at Wordsmithie, Inc., a content and design agency that serves clients in the tech, finance, healthcare, and other industries. She also runs Urban Hiker SF, a San Francisco-based tour company that explores the city’s stairways, hills, and trails. Through her experience building her company, she has hiked with thousands of guests and published two hiking guidebooks for the Bay Area, Urban Trails: San Francisco and Urban Trails: East Bay, which have sold a combined 25,000 copies. A third hiking guidebook, Urban Trails: San Jose, South Bay, and Peninsula is coming out in 2025. Alexandra has a BS in French from Georgetown, an MBA from the Wharton School, and an MA in International Studies from the University of Pennsylvania. She lives in San Francisco with her partner Brett, their daughter Dylan, and their dog Jodie. EPISODE LINKS Urban Hiker SF Urban Trails: San Francisco: Coastal Bluffs/ The Presidio/ Hilltop Parks & Stairways Urban Trails East Bay: Oakland * Berkeley * Fremont * Richmond CONNECT WITH US Claim Your Weekly EDGE Newsletter. It's FREE. Written by Brandon with insights giving you an edge to win in your business and your life. Over 24,200 readers and counting! OTHER GREAT PODCASTS ON THE THE BEST PODCASTS NETWORK PRODUCTIVITY Daily productivity tips in less than 4 minutes a day. Business Plan How to write a business plan, the modern business plan way. Danielle & Brandon Show All about owning a business MARKETING Podcast Marketing science revealing successful marketing. 401k Plans Podcast Set up and run your company's 401k retirement savings plans correctly. Car Accident Lawyer Podcast Best lawyer advice. podcast for entrepreneurs