J.R. and Lucas discuss the value and process of becoming accredited as a coach. The episode outlines the fundamentals of coaching, explores various coaching types, and emphasizes the enduring relevance of skills such as communication in coaching.   In this episode, it emphasizes how undergoing formal coach training can be a transformative personal and professional experience. Becoming an ICF-accredited coach enables you to facilitate positive change and growth in the lives of others.   Key points: The Value of Coaching and Accreditation. What are the main differences between a formal coaching relationship and a coaching style of leadership? How does the coaching journey transform a person professionally and personally? The importance of formal certification in achieving specific outcomes and standards. ************* LINKS & RESOURCES ************ Building a Coaching Culture is presented by Two Roads Leadership Produced, edited, and published by Make More Media For full show notes and more info head to: https://buildingacoachingculturepodcast.com/episode/91