In this episode, hosts J.R. and Lucas Flatter dive into the complexities of coaching in a corporate environment, addressing the challenges and benefits, and sharing valuable insights from their own experiences. From breaking through to corporate decision-makers to building relationships and finding your niche, they tackle the intricacies of coaching in a business-to-business setting. Join the conversation as they explore the nuances of corporate coaching and provide valuable tips on building a successful coaching practice in this environment. Key topics covered include: How can a coach effectively communicate the value of coaching to individuals who may initially resist it?Why is it important to have both external and internal coaches who understand the organization's culture when building a coaching culture in a corporate environment?What are the similarities and differences between building a coaching practice and building any other business or practice?How can coaching support the concept of lifelong learning in the corporate world?************* LINKS & RESOURCES ************ Building a Coaching Culture is presented by Two Roads Leadership Produced, edited, and published by Make More Media For full show notes and more info head to: https://buildingacoachingculturepodcast.com/episode/108