Do you need a noun descriptor like "leadership coach" or "executive coach" to stand out in the crowded coaching market? In today's episode, J.R. Flatter and Lucas Flatter have an in-depth conversation exploring the pros and cons of using a noun descriptor versus taking a more general approach to coaching. They discuss how a noun descriptor can be helpful for marketing and targeting a specific niche but caution that it can also cause the coach to make assumptions about the client rather than approaching each session with an open mind. They emphasize the importance of coaching fundamentals - establishing a baseline, adapting to the client, evoking awareness, and facilitating growth - regardless of the coach's specialization. Key topics covered include: The importance of the coach being passionate about their clients.How coaches can continue to refine and evolve their approach over time. The Marketing Vs. Coaching MindsetThe Impact of Noun Descriptors on Coaching Practice************* LINKS & RESOURCES ************ Building a Coaching Culture is presented by Two Roads Leadership Produced, edited, and published by Make More Media For full show notes and more info head to: https://buildingacoachingculturepodcast.com/episode/110