Welcome to Building Brand Gravity. This is a show for communications pros across industries looking to gain an inside view into industry influence. You’re about to hear a conversation with leading industry professionals, talking about the importance of building business impact through sound brand strategy. Each episode, we talk to chief communications officers, senior communications executives and leading academics to get their direct insights on the challenges facing B2B and B2C brands, opportunities for attracting people to your brand and the resulting business impact. Questions/comments? Reach out at [email protected] To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, the website or wherever you get yoru podcasts. Listening on a desktop & can’t see the links? Just search for Building Brand Gravity in your favorite podcast player.