Due to the current media landscape, it may feel like there is a new crisis everyday. As more and more brands get hit with controversy, what can we do to measure trust and avoid fallout? In today’s episode, we speak with Dr. Lashonda Eaddy Ph.D. Dr. Eaddy is an Assistant Professor of Public Relations at Penn State and an Arthur W. Page Center Senior Research Fellow. This Episode Covers: Using Social Media to Gain and Manage Trust Finding your audience and knowing how to track and measure their sentiments Brands that are doing it wrong (Twitter) vs. brands that are doing it right (Ben & Jerry’s) The key steps senior communicators can take to build a effective crisis management strategies More information about Dr. Eaddy and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/lashonda-eaddy-ph-d-apr-12a1b03 Company Website: https://www.bellisario.psu.edu/people/individual/lashonda-l.-eaddy Other Relevant Links: https://pubmed.ncbi.nlm.nih.gov/21722372/ To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, or your favorite podcast player. Listening on a desktop & can’t see the links? Just search for Building Brand Gravity in your favorite podcast player.