In this episode, Anne interviews Kim Sample and Mark McClennan about the ethical implications of the use of AI in communications and beyond. This conversation delves into the experiences and insights of Kim, as President of the PR Council and Mark, General Manager at C + C, Host of the Ethical Voices podcast, and one of today’s top voices in ethics in PR and communications. With the growing exploration of generative AI in all industries, including communications, there is a need for intentional ethical consideration across all contexts — Kim, Mark and Anne dive in and discuss:The transformative potential of generative AI as a technology and societal shiftOverall role and importance of ethics in communications, and the pressing need to apply an ethical lens to uses of generative AIImportance of and opportunities to lean into ethical decision-making training in the context of AIHow core tenets of the PR Council Code of Ethics & Principles - such as transparency, disclosure, sourcing and promoting truth/accuracy - are hugely relevant to the generative AI evolutionTo make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for Building Brand Gravity in your favorite podcast player.