The role that business plays in society is vastly different than it was 10 to 20 years ago and integrated marketing communications agencies have had to adapt…fast. A 2022 survey found that 82% of consumers want brands to align with their values. Younger demographics, including Millennials and Gen-Z, are at the forefront of this evolution. Luke Lambert is the outgoing President and CEO of G&S Communications. As he prepares to move on from this post, he recounts his career beginnings in PR and journalism and his natural pivot into management. Anne Green, co-host of Building Brand Gravity (and Luke’s successor as G&S CEO) invites him for a chat on agency leadership, cultivating culture, championing DE&I in the communications industry and leading with values. Hear our conversation with Luke Lambert, President & CEO at G&S Communications Natural transitions into leadership roles and the importance of being grounded in the businessCultivating trust in yourself and in your teamHow to deliver on clients’ needs today while still investing in innovation for tomorrowCreating and staying true to your brand’s voice in a more volatile social and political landscapeThe importance to DE&I to organizations and how to authentically champion progress More information about Luke Lambert and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/luke-lambert-33a19a9/Company Website: https://www.gscommunications.com/