The role of Chief Communications Officers continues to evolve into an ever more integral and matrixed leadership position. The days of being seen as the ones who just write the press releases are (hopefully!) behind us in the communications field. Yet communications professionals themselves must foster - and articulate - a clearer vision of the centrality of this role to the business. Today’s visionary leaders will drive faster change and take greater ownership by positioning the communications function at the heart of revenue generation and corporate value—where it truly belongs. In this episode, we are joined by Marta Ronquillo Newhart, an experienced and distinguished communications leader. Marta has served as an enterprise leader and Chief Marketing, Communications and Brand Officer at numerous top corporations including Westinghouse, Johnson Controls, Medtronic and Boeing. Her unique and non-linear career path embraced a wealth of both vertical and horizontal growth and highlighted the urgent need for authentic and experienced communications professionals at the ultimate corporate leadership table. She demonstrates how these professionals can add financial value to non-financial assets, thus driving organizational growth. We also discuss: The evolving role of CCOs in enhancing brand equity, driving revenue, and aligning with corporate growth strategies.The benefits of embracing non-linear career paths for maximizing personal and professional growth.Essential skills and tools for communication professionals to position themselves as leaders.The importance of scenario-based planning in effective crisis management and strategic organizational preparedness.The continued resonance of diversity, equity and inclusion as a business and human imperative.