In the latest episode of Building PA Podcast, co-hosts Chris Martin and Jon O'Brien set the stage for an engaging discussion on how to strengthen sales. This week we introduce an exciting guest, Steve Heroux, Founder and CEO of The Sales Collective, offering a sneak peek into Steve's unconventional journey from a guy in Boston with a unique upbringing to becoming the number one seller of Cutco knives in the country.  Tune in for a captivating conversation about sales, the sales revolution, and the unfiltered truth about Steve's experiences that shaped his approach to the industry.