Kathrine Tinggaard Nicolaisen, a marketing strategist and founder of Olives and Heather, shares her experience living in Palestine and the importance of social impact. Kathrine is originally Danish, with more than 10+ years of experience from London, Berlin, Amsterdam, and Palestine, in the fields of technology, culture, innovation, and impact. She discusses the need to bridge traditional development work and commercial efforts to create sustainable change in Palestine. Kathrine emphasizes the importance of understanding the local culture and building relationships with Palestinians. She advises those considering moving to Palestine to assess their motivations and contributions, stay open-minded, and say yes to new experiences. To connect with Kathrine's marketing agency: https://www.olivesandheather.com/ To connect with Kathrine on LinkedIn: https://www.linkedin.com/in/kathrine-tinggaard-nicolaisen/ To sign up to become a member of Under the Olive Tree: https://buildpalestine.com/join/