In this episode, Mikaela Ian and guest Kristin White discuss creating an authentic brand, purchasing a bookshop, creating her dream career, activism, her pilot TV show and much more.  Highlights: Defining Luxury as Freedom and Access to Resources Kristin describes luxury as the ability to choose how she spends her day and access resources that allow her to enjoy life's pleasures. Aligning Personal Brand with Business Kristin emphasizes the importance of being unapologetically herself and aligning her personal brand with her business, which helped her attract the right audience and opportunities. Transition from Youth Development to Owning a Bookshop Kristin discusses her career shift from working in youth development to owning a bookshop in St. George's, Bermuda, which later evolved into a reflection of her personal interests and activism. Connect with Mikaela: Instagram:⁠⁠ ⁠@mikaelaian⁠⁠⁠ YouTube:⁠⁠ ⁠Built For Luxury ⁠⁠⁠ Connect With Kristin: Instagram: @itskristindotcom Website: www.lonstoryshort.life