Scaling Your eCom Brand Globally: Countries to Consider, How To Position Yourself & Localizing
Description
If you are only selling in the US right now, you may want to think about scaling your business to other countries. A lot of considerations should be made first, including the best way to approach scaling in a different country. It’s not easy to understand other markets, but you’ll learn some tips that can help you in this episode.
On this episode:
Why you should consider scaling your eCommerce brand internationally.
How CPMs have changed in countries outside the US.
The most important thing to understand about scaling internationally.
Economic microshifts to expect in the near future.
Why you should expect the best but prepare for the worst.
Countries to consider when expanding internationally.
What to know about expanding into Europe specifically, and what you’ll need.
What markets have the most potential right now?
Why you should create a unique domain for each specific country.
The benefit of using localized versus non-localized ads.
The importance of not forgetting local payment providers.
Countries that have potential and problems to expand in their space.
What to do if your target audience is sensitive about price.
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