In 2019, a global trade war fueled by populist nationalism has raised fears of recession and is forcing businesses to re-think decades-long supply chains. If businesses want to understand this backlash to globalization, they first need to understand it’s been decades in the making. Academics and protesters warned of it in the nineties, culminating in the Battle for Seattle on November 30, 1999. So if the warning of a backlash to globalization was loud and clear twenty years ago, why wasn’t it heeded? And what happens next?