You guys know I love Facebook Ads and Funnels. But having Ads running doesn’t mean you don’t need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they’re not a standalone thing. This is particularly important if you’re using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important. In today's episode, I'll be sharing: How I show up in my business daily to improve my Facebook Ads performance The social media content that you should be posting to help convert lurkers into leads and sales Why you should be paying attention to your customer journey, and how this can impact how and where you show up How I use Instagram DMs (as an introvert) to network, build connections and convert clients.