Trader Joe's is an iconic American grocery chain. And yes, there was an actual Trader Joe. In this episode we interview Patty Civalleri, the co-author with Joe Coulombe of Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys. Founded as a small chain in California in the 1960s, Trader Joe’s has gone on to become one the most unique and influential grocery retailers in the United States. Through that journey of growth, Joe Coulombe, its founder, battled government regulations, competitors, and many preconceived notions about how a grocery store should operate. Show Notes Becoming Trader Joe by Patty Civalleri and Joe Coulombe via Amazon Patty Civalleri's Website Patty Civalleri on X Patty Civalleri on Instagram Patty Civalleri on LinkedIn Follow us on Twitter @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.com Read transcript