“The last thing that I'll say, and this is where I put a lot of pressure on myself as a founder, I put that same pressure on any founders listening, or if you sit in the sales or marketing seat, and it's this, you have to know, what are the pains and the barriers that your prospects are trying to overcome, what is it that they want to be educated on. And most importantly, what is it that you can teach? What is it that your audience wants to learn from you, and anyone, especially that's in B t...