On episode 10 of the Business Insights Podcast, Adam talks about Google Ads for small businesses, what to beware of and how to succeed! Sponsored by Network For Solutions. Email us at [email protected] 1. Google Ads Keyword "Close Variants" - https://support.google.com/google-ads/answer/9342105?hl=en 2. Google quietly raised ad prices to boost search revenue, says executive - https://www.theverge.com/2023/9/19/23880275/google-search-ads-competition-auction-prices-doj-trial-antitrust 3. Google search CPCs up 19%, pushing ad spend up 17% - https://searchengineland.com/google-search-ads-cpc-spend-436959