Business is Boring is taking a break over summer. We'll be back soon with new episodes but, until then, here's one of our favourites from 2023: Xero has defined the SaaS ecosystem here. Although an accounting company, it stood out as a delightful experience and brand, and much of that spirit is thanks to Philip Fierlinger, co-founder and design leader for Xero. He's behind the reconciliation feature and the Do Beautiful Business idea. Today, he is co-CEO and founder at Upstock, a hospo wholesale ordering app building out another change to an industry. Philip shares the stories behind the work anyone that's used Xero knows, and his next mission at Upstock. Learn more about your ad choices. Visit megaphone.fm/adchoices