Femmi is a coaching and fitness app challenging the outdated idea that periods limit performance. Their run training programmes and run club communities are designed to help solve the problem that sport training - like so many things - has been designed and built with the physiology of men in mind. Femmi helps users train in a way that is mindful of the menstrual cycle; a pioneering approach currently followed by only 1% of the fitness industry. Along the way Lydia O’Donnell and her co-founder Esther Keown have built a devoted community and are employing a science-backed approach to help women move with confidence. To talk her journey from elite sport to founding a world-beating company, CEO Lydia O’Donnell joins the pod. Learn more about your ad choices. Visit megaphone.fm/adchoices