Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways. Highlights: "Our goal is to provide at least ten times the return on investment for the companies we consult."  "Much of successful consulting is about asking the right questions." "You can't read the label from inside the jar—that's why outside perspectives are crucial.” "If you're clear on the problem and someone's playbook can solve it, that's a perfect match."  Timestamps: 00:00 - Introduction and Context Setting 04:44 - Explaining Consulting for Equity 09:29 - Starting Points in Consultation 16:07 - The Consultation Process: Listening and Understanding 21:58 - Implementing Solutions: Discovery to Action 26:59 - Managing Stakeholder Pushback and Resistance 31:35 - Narrowing Down the Ideal Customer Profile (ICP) 36:21 - Understanding Levels of Customer Awareness 40:57 - Business Strategy Adjustments and Recommendations 44:38 - Conclusion: Summarizing Key Actions and Steps CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a...