Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully . Highlights: "Sales motion impacts offer structure." "You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else." "If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing." Timestamps: 00:00 - Problem Agreement 04:05 - Shifting Sales Strategies 05:07 - Sales Motion and Offer Structure 07:30 - Ad Cost Challenges 10:00 - Sales Assist and Sales Function 11:45 - Levels of Awareness 13:20 - Problem Awareness to Solution Awareness 14:40 - Crafting Effective Lead Magnets 15:50 - Adapting to Market Changes CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier   📱 Facebook:  / rolandfrasierpage   💼 LinkedIn:  / rolandfrasier    Subscribe to Roland Frasier 👉 a href="https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw" rel="noopener...