Welcome to a new episode of Business Launch! Ryan Deiss and I explore the critical importance of personal branding. We share our experiences with launching Scalable. We discussed how the lack of a personal brand initially hindered our success and how consumers connect more with real people than faceless companies. Through engaging stories and practical tips, we explain how building a strong personal brand can enhance trust, foster loyalty, and drive business growth.  Highlights: "You've got to have a personal brand associated with any product or service that you're launching." "The exact same message and the exact same offer dramatically outperformed once we added a personal touch." "Your personal brand is your ambassador to the world, telling your story and connecting with your audience." Timestamps: 03:15 - Launching Scalable Without a Personal Brand 06:45 - Why Personal Branding is Essential 09:30 - Lessons Learned from Scalable's Journey 12:00 - Building Trust and Connection 14:15 - Strategies for Creating a Personal Brand 16:30 - Overcoming Resistance to Personal Branding 18:45 - Real People vs. Faceless Brands 21:00 - Personal Branding Beyond Business Owners 23:30 - Final Thoughts and Resources CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  / rolandfrasier   📱 Facebook:a...