Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional. Highlights: "The people are not stupid long term, we're all a little stupid short term from time to time." "It's a game of replacement, not enhancement." "The better you are at marketing, the better your product better be.” Timestamps: 00:54 - Introduction 02:36 - Memorial Day 05:26 - AI Devices and Hype 07:17 - The Future of AI Gadgets 12:24 - Apple Vision Goggles 14:21 - Lessons Learned 16:30 - Nobody Wants More Stuff 17:32 - Rabbit Using Chat GPT 23:10 - Marketing Lessons (and Mistakes) CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training