Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo's marketing strategies. From the brand's bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world. Highlights: "The best marketers and businesses lead, even when it means taking arrows." "Is it unethical to manipulate your audience if it serves their best interests?" "Duolingo's brilliance lies in making you feel like you’ve failed – in the best way." "A brand’s personality can make or break its connection with customers." Timestamps: 00:00 The Power of Leadership in Marketing 01:04 Welcome and Catch-Up 02:09 Duolingo’s Unique Brand Personality 05:35 The Ethics of Manipulative Marketing 10:16 The Fine Line Between Encouragement and Manipulation 16:08 Defining Success for Your Customers 20:37 Guilt and Shame in Marketing 24:47 Earning the Right to Push Your Customers 29:14 Differentiating Your Brand’s Personality 35:45 Applying Duolingo’s Tactics to Your Business CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnhib1JxVnJVR1JjLVNYNG80U044aTdYQ0h6d3xBQ3Jtc0tsZ1J5amdwR1BHSEpCWDg2UWc4QllMb1M1R0ZoaWxEcnBVWGZIS0xWTkg5djdTYVRyc1liaW5lRFZteGF6MHRRSFVucVBzemExeG9qYTFoNnlpUW5QaXRoMV96cU1NV1EyOVoxN1I4bjc0X0NRMlB2bw&q=https%3A%2F%2Fwww.instagram.com%2Frolandfrasier%2F&v=UCr1x8ihAdo" rel="noopener noreferrer"...