Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses. Highlights: "You've got to be crystal clear on who your ideal client is." "Every business under the sun is only ever selling two things: transformation or identity reinforcement." "If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss." "No one test is going to bring down a brand; if it did, your brand was insanely fragile." Timestamps: 00:00 - Introduction to Ideal Client Clarity 01:00 - Surprise Discussion Topic with Ryan Deiss 03:33 - Examining Marketing Shifts in High-End Brands 07:39 - Historical Advertising Tactics and Brand Evolution 10:12 - Practical Tips on Segmenting Your Audience 15:34 - The Significance of Testing in Marketing 18:18 - Direct Response Advertising in High-End Markets 21:24 - Chanel's Marketing Strategy Analyzed 23:59 - Framework for Assessing Marketing Impact 25:24 - Closing Remarks on Testing and Brand Integrity CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a...