This week I’m delighted to welcome Paul McVeigh to the show. We spend a lot of time looking at sports away from performance reviews. When we focus on players or athletes, we want to know, who are the people and personalities behind the faces we become so familiar with, and how do they convert what they've learnt beyond sport? Footballers as intelligent, creative, innovative individuals is not something normally considered. We have a picture painted of what a player is like and the stereotype has stuck. This has changed slightly over the years, but the fact remains, understanding their value and opportunity to influence outside of the sport is often overlooked. Paul McVeigh has played a major role in shifting this perception. With over 300 appearances for top teams like Tottenham and Norwich and a full international for Northern Ireland, he has played at the highest level possible in the game. But then we add this. An early adopter is sports psychology before it became commonplace. A passion for business away from the field. A masters in sports psychology. Keynote speaker to Microsoft, Deutsche Bank, Allianz and many more. How has he achieved this? Why did he decide to go down this path? What is it about Paul that these companies see as so valuable? This is a conversation that more than validates the title of Paul’s book and his firm belief; ‘the stupid footballer is dead’.  On today’s show, we discuss: Treading your own path: How moving from Northern Ireland to London opened Paul’s eyes to the multi-faceted football industry. Redefining his first contract from Tottenham owner Alan Sugar and the fight to retain focus on achieving your goals when money and notoriety interferes. The confidence to try new things is intimidating for many; people don’t like change. How a yoga mat created a stir in the Norwich City dressing room. The impact of reading Tony Robbins book set Paul on the path to exploring the importance of sports psychology in a time where physical performance ruled above all. Work on your mind! Psychology is the most important part of a professional sportsperson’s career. Work on it as much if not more than you do your technique or physique! Learn, unlearn, relearn: stages of your career require different skills to succeed. Winning a professional contract won’t be the same as becoming one of the best players in the Premier League. ‘Football is the most ruthless industry in the world’. What does Paul mean by this? What makes the sport so unforgiving? Be an innovator, don’t be a sheep. Change is what drives success in many top organisations, but the majority fear new habits and environments they’re not familiar with. Value away from the pitch Paul’s career as a keynote speaker to some of the world’s biggest companies has been a huge success. How did he discover this was something he could make a living from? ‘The Stupid Footballer is Dead’ is the title of Paul’s book. Footballers are stereotyped based on cultural assumptions on their interests and personalities. Why is it important to change this narrative? Performance, leadership, teamwork; the three most valuable aspects of a footballer that translate effortlessly into great business people. How socio-economic factors have reduced opportunities for footballers to build careers in ways rugby and cricket players have managed to. Do you want to know how Premier League teams build world class environments? Check out Paul's 'Teamwork Masterclass' https://teamworkmasterclass.carrd.co/ We are delighted to partner with Tyndall Investment Management for this show. To learn more about Tyndall and their incredible work in the wealth management sector, please visit https://tyndallim.co.uk/