Big Data, AI, + Psychographics – How Amazon, Google & Other Big Tech Keep You on Their Platform Revisited w/ Manu Aggarwal - AZ TRT S05 EP13 (228) 3-31-2024   What We Learned This Week: Netflix, FB, Amazon, Microsoft, Apple, Google/YT – Tech co’s track all your data, create your profile and serve you what you like and connect you with others of the same interest and feed more interesting data. AI uses a Recommendation Model – you bought this, so you’ll like this. This model is 100x smarter now than years ago (getting smarter) and goes deep down the data mine Psychological Tricks by software try to keep you on the platforms through notifications, messages, emails, and more tracking     Guests: Manuj Aggarwal https://manujaggarwal.com/   https://www.TetraNoodle.com     Manuj joins BRT to talk about engineering Big Data and AI for growth, to give us actionable insights from data, cyberspace, cloud adoption, on customer analytics & psychographics. So much of tech is inter-connected from AI to The Cloud to data analytics to solution architecture, and design in Software Manuj is a 20 year tech consultant with an extensive background in software and AI. His resume is vast, consulting, tech, software, patents, author, courses, and more. Manuj is originally from India of humble means, worked thru the Dotcom Bubble (lost his job), and now runs his own company, Tetranoodle with a office in Canada. The clients list is a who’s who of tech, including Microsoft, IBM, and ING. His company has grown from 5 employees to nearly 30 in the last 2 years. You can also listen to his podcast – Bootstrapping Your Dreams, and a YT channel with business advice. Cloud Computing to process data has changed the game on Data. We don’t need huge computer anymore. Moore’s law has shown that computers get faster, while costs come down. CPU Processors are very fast and use 1 computer vs. many computers in a room in past.   Algorithms of today have gotten smarter, doing things that could not be done 20 years ago. AI/Algorithms are always improving, learning, they try, then fail, and learns more. It gets faster, and better. This model is 100x smarter now than years ago, and goes deep on data mining. Netflix, FB, Amazon, Microsoft, Apple, Google/YT – Tech company’s track all your data, create your profile and serve you what you like and connect you with others of the same interest. Then they feed more interesting data. This is done thru their Recommendation Model – ‘you bought this, so you’ll like this’. The power of the FB lookalike audience – take 500 people on your list, and can match 1000 characteristics of 2 billion FB users. Tech uses Psychological tricks to try to keep you on the platform through notifications, messages, emails, and more tracking. Per Manuj, the news over-blows the big tech data topic. We all use FB, Google and other tech sites for free. The price is your data. This data is being organized to enhance your experience and help you. Privacy – people usually do not comprehend how data privacy really works and constant trade off to use this technology. Manuj is working on projects to use AI to bring people together – tech can help bring people closer and get new opportunities. People adapt to tech and new jobs – future of work.         Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science   Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech     Investing Topic: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement     ‘Best Of’ Topic: https://brt-show.libsyn.com/category/Best+of+BRT     Thanks for Listening. Please Subscribe to the BRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights