Click Here to Get All Podcast Show Notes! Email marketing may seem old-fashioned in the current digital marketing landscape, but it’s still essential to communicating with your customers. Unlike social media channels, you have more control over your emails' messaging and scope of reach. However, sometimes your emails fail to reach your customers' inboxes and land elsewhere. How can you avoid that? How do you make the most out of your email marketing efforts? In this episode, Sharran breaks down the seven lessons he learned from sending seven million emails. He wrote all the emails himself and analyzed the results, so he deeply understands what works and what doesn't. Today's episode is not just informative but also tactical. If you can implement the strategies and tactics Sharran discusses, you will see a massive improvement in your email stats. So get ready to take notes. “Everyone can write ChatGPT emails, and the more you see an ocean of mediocrity, the more your personal stuff will stand out.” - Sharran Srivatsaa Timestamps: 02:25 Here's a shocking truth 03:51 Lesson #1: Deliverability is King 06:20 Lesson #2: Cadence is Queen 08:36 Lesson #3: Content is the Royal Prince 11:04 Lesson #4: Train your subscribers  12:40 Lesson #5: Be like Stan Lee  15:58 Lesson #6: Write for the big four 17:36 Lesson #7: Email is not a marketing tool 18:42 Recap of the seven lessons learned Resources: - Test Your Email Deliverability - https://www.mail-tester.com/ - Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom - Join Sharran's VIP Community - https://sharran.com/vip/ - The Real Brokerage - https://www.joinreal.com/ - Top Agent Power Pack - https://sharran.activehosted.com/f/121 - The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo - The 5am Club - https://sharran.com/5amclub/ - ARC Multifamily Real Estate Investing - https://arcmf.com/ - Sharran's Partnership Program - a...