Click Here to Get All Podcast Show Notes! When starting a new business, sales is one of the most challenging but critical things to get right. Of course, not everyone is a born salesperson. Unless you come from a sales background, you might not know what an effective sales process looks like. But as long as you're willing to learn the art of selling, you can attract raving fans willing to buy your products and services.  In this episode, Sharran shares his most important sales lesson. If you master the framework discussed here, you can sell almost anything at your desired price. No matter your business or career, sales is a useful skill. So, take advantage of the opportunity to learn this proprietary framework from someone who knows exactly how to take your sales skills to the next level. “Adding value is subjective; it doesn't mean anything, right? Showing up and adding value is not related to your charisma–it's related to proof of a promise.” - Sharran Srivatsaa Timestamps: 03:01 - One of the many things Sharran learned while reading books 04:29- What does adding more value mean? 06:40 - How do you define value? 10:17 - How do you show proof of a promise? 18:34 - What happens when there's too much commoditization? 20:05 - What is our job? 20:40 - Recap of the most important sales lesson Resources: - The 5am Club - https://sharran.com/5amclub/ - Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom - Join Sharran's VIP Community - https://sharran.com/vip/ - The Real Brokerage - https://www.joinreal.com/ - Top Agent Power Pack - https://sharran.activehosted.com/f/121 - The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo - ARC Multifamily Real Estate Investing - https://arcmf.com/ - Sharran's Partnership Program - https://www.highlandprime.com/ - Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/ Connect with...