Click Here to Get All Podcast Show Notes! Do you want to build your brand, amplify your reach, and keep the attention right where you want it? In this episode, Sharran introduces his “Hometown Media Machine” concept, a strategy for creating a powerful local media presence that promotes you, your ideas, and your business without you having to be in the spotlight. Building a media company in your community can help you attract loyal followers, forge profitable partnerships, and establish a lasting reputation. Tune in as Sharran shares the step-by-step instructions for setting up your local media machine, from selecting the right platform to leveraging local influencers and offering community perks. Whether you’re a small business owner, real estate agent, or local entrepreneur, this episode will teach you how to turn a side project into a valuable asset. “If you actually have a chance to build a local brand, you will be unbeatable.” - Sharran Srivatsaa Timestamps: 01:12 - Why local influence matters 02:25 - Inspiration from Ben Franklin's Pennsylvania Gazette 05:57 - Choosing your platform: blog, podcast, or YouTube 07:08 - Leveraging local influencers and officials 10:55 - Building community without direct selling 15:46 - Offering perks and giveaways for brand growth 16:59 - Using social proof and reciprocity to build a reputation 19:31 - Making the Hometown Media Machine an asset Resources: - The 5am Club - https://sharran.com/5amclub/ - Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom - Join Sharran's VIP Community - https://sharran.com/vip/ - The Real Brokerage - https://www.joinreal.com/ - Top Agent Power Pack - https://sharran.activehosted.com/f/121 - The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo - ARC Multifamily Real Estate Investing - https://arcmf.com/ - Sharran's Partnership Program - https://www.highlandprime.com/ - Grab Sharran’s 4-Week MBA for Free - a href="https://sharran.com/4weekmba/"...