The business that changed nights out
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Description
Matt Grech-Smith and his business partner Jeremy Simmonds had an idea a decade ago that they called “competitive socialising”. They’ve gone on to create a mini-golf entertainment empire that is a thriving global business with annual sales of more than £35m. It all started with a warehouse in east London, an email that went viral, and a website that crashed. Now Swingers is heading for Las Vegas and Dubai. Dougal Shaw presents the story behind a business that has changed how people socialise at night
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