If you've ever created an opt-in, program, webinar, or launch that didn't go as expected... and threw up your hands and started over - this episode is for you! On today's episode, we're talking about the three key ingredients to an irresistible offer and how to make sure you're creating an offer your ideal client wants to invest in. Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Check out the Business With Impact Academy & join the Priority List! → Grab your FREE organic traffic checklist HERE!