You've probably heard me say at some point that you are one well-executed launch strategy away from your business breakthrough.   But what do I mean when I say “launch”? How are we defining “launching”? What is that big, fancy word? If we're not talking about rocket ships, what are we setting in motion?   We know that launching is such an important part of your business because if you’re not launching, then you’re not selling. And so when we’re speaking about launching, we’re speaking specifically about the sales mechanism that you select in and for your business. So, on today’s episode we’re going to talk about that, but we’re also going to redefine launching in today’s polarized business culture. --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Check out the Business With Impact Academy & join the Priority List! → Grab your FREE organic traffic checklist HERE!