On today’s episode, I am really excited to introduce you to Michelle Lake!   Michelle coaches endurance athletes and I had the honor of meeting Michelle in-person just over a year ago. One of the things that impressed me the most about Michelle is that she is so good at speaking to her ideal client on social media.   Now, when I say speaking to her ideal client, I don't mean just posting content… I mean, she's really good at getting in people's minds.    Have you ever read a post from someone you follow online and thought, “Has she been following me around? How did she know that I was thinking that? How did she know that I was experiencing that problem in my business?” – That’s the power of getting this right! In this episode we’ll talk about why content is where your first class clients can come from, how to get better at content creation, and mindset shifts centered around our content as business owners. There’s SO much for you to hear in this episode! Let’s dive in! --- Links mentioned in this episode:  → Follow Michelle on Instagram: @coachmichellelake → Listen to Michelle’s podcast, The Endurance Coachpreneur → Learn more about Michelle’s programs HERE! → Grab your FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael